Why do a branding session?

We could tell you 20+ reasons why custom brand photography makes marketing your business easier; but we’d rather tell you about Kirsten!

We recently hung out with the fabulous Kirsten of Glo Airbrush Tanning for a branding mini session.

Our goal: capture custom images to simplify and differentiate her social content.

Kirsten came totally prepared. She had her products all organized, a shot list prepared, and a vision in her mind for desired images that would make her content creation a breeze.

During her session, she and I discussed her clientele and what drives her to do what she does. 

She shared that like many of us, she was an over-tanner in high school. And after realizing the threat that skin cancer truly presents, she felt motivated to provide a safer option for today’s teens. She also wants to help mamas and older women feel more confident in their own skin. When we asked her why she felt a branding photo shoot was helpful to business owners, she shared:

“This opportunity was one I wish I had years ago when first starting my business. The value of having your own face, products, and pictures to represent your business is priceless. People want to support businesses that feel real, that they can relate to, and show the unique side of your products first hand.”

She nailed it, y’all! People do business with people.

Sometimes it can seem daunting to decide what to post on your business is social media pages. But if you have some great photos that show off you and your product, writing content is 100 times easier. It’s natural. It flows.

“The amount of content that has been spinning in my head since walking into Push Play has me so excited to offer my customers a more inside look to spray tanning, how it works, and it’s importance. I am looking forward to watching my business advance to another level and reach more people with the personalized feel that Push Play has provided me with!” - Kirsten

Custom photos can help change your social content from a sales pitch to a conversation. From pushing products to educating customers. Having photos unique to your business instead of trying to force stock photos into your feed helps people to get a feel for your brand; and when you show up as prepared as Kirsten, 30 minutes of photos could provide you 5 months of content! 

Be sure to check out Glo Airbrush Tanning on Facebook. Or better yet, swing by to see her and get your “Glo” on!